SECRETARY OF MOBILITY
How might we find innovative proposals that encourage pedestrian mobility in the city of Bogotá?
Role
User Research
Client
Secretary of Mobility (Goverment Institution, Bogotá, CO)
Timeline
4 months
Team
UI Designer, UX Designer
Challenge
The Secretary of Mobility sought to improve the quality of life for citizens commuting in various ways across Bogotá. Our specific challenge was to devise strategies to boost walking as a mode of mobility in the city.
Approach
We approached this challenge through a design process rooted in co-creation. By engaging with dog walkers in parks and others impacted by this activity, we gathered diverse insights into the cultural, ritualistic, and practical aspects of walking with pets. This understanding informed the development of our strategy.
As part of our co-creation process, we used the probe method, followed by a focus group.
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Focus Group (Dog owners, dog sitters, no owners)
One week probe book
Outcome
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Developed "SerCanía", a strategy aimed at promoting foot mobility for individuals seeking quality time with canines, without the need for dog ownership.
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Established a web application platform for dog sponsorship, bringing together foundations and recognized brands in pet food, clothing, and toys.
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Created various activities designed to increase the average person's step count.
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Enabled participants to reap additional benefits of walking, like improved health and emotional stability, facilitated by the app's monitoring capabilities and the support of sponsors.
